SOCIAL: On the one hand, social media is a discipline that the world of travel has seemingly lapped up in numerous ways - from marketing opportunities to customers to encouraging interaction around a brand. The flip side is that the very essence of social media is changing the way people think about their personal achievements and aspirations (such as travel, no doubt) into new, arguably narcissistic areas. Read more on The Guardian.
The cultural premium now placed on recording and broadcasting one’s life and accomplishments means that social media has a problem.
Our timelines are suffused with postings about meals, workouts, the weather, recent purchases, funny advertisements, the milestones of people three degrees removed from you.
Nuance, difference, and complexity evaporate as one scrolls through these endless feeds, vaguely hoping to find something new or important but mostly resigned to variations on familiar themes.
In a digital landscape built on attention and visibility, what matters is not so much the content of your updates but their existing at all.
Social broadcasts are not communications; they are records of existence.
Read more on The Guardian
NB:Selfie social media image via Shutterstock.