UK-based On The Beach has booked more than one million British customers in a year for the first time and is eyeing up international expansion via its eBeach brand, currently live in Sweden.
On The Beach's first set of financials since listing on the London Stock Exchange at the end of September shows group revenue up by 37.9% to £63.1m compared with last year, leading to an operating profit before amortisation and exceptionals of £17.5m, up by 39.4%.
The business is currently UK focused - all but £600K of the £63.1m revenue came from the UK. Total transaction value came in at £453.6m, which was up by 26.6% on last year.
The Swedish operation began at the start of 2015 under the ebeach.se brand. It spent £1.8m marketing the business, including a TV ad campaign. The site picked up just shy of 1.5m daily unique visitors and the total transaction value for the year was £5.6m.
"Expanding [its] model into new source markets in Northern and Central Europe" was highlighted as one of its four key strategic pillars for 2016 and that its second international site will go live "in the near-term."
Back in the UK, its one-million-plus customers in the year to end-Sept gave it a 17% market share of the UK short-haul beach breaks market. It also confirmed the mobile tipping point, at least in terms of traffic with 61.2% coming from mobile and tablets compared with 49% in the previous year.
Its Android, iPhone and iPad apps have been downloaded more than 400,000 times.
It also lifted the proportion of branded and free traffic across all channels to 54.8% from 50.6%. A big offline brand campaign is planned for 2016, including a TV ad slated to go live on Boxing Day.
Other metrics include a 14% year on year increase in daily unique visitors to 54.4m and an 8% increase in online conversions.
Click here to read the financials in full.
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