One of Nigeria's leading accommodation sites, hotels.ng, has revealed that around 60% of bookings so far this year have come from mobile phones.
The site, which picked up $1.2 million in funding just over a year ago, has more than 7,000 hotels in Nigeria on its platform.
It said in a blog post that, so far this year, 62% of bookings are coming via mobile phones, 32% from desktop and 6% from tablets. The majority of its customers are aged between 25 and 34 and just under two-thirds (62%) are male.
Nigeria is Africa's largest economy and has a population of 185 million. According to WeAreSocial's mammoth "Digital 2016" report issued at the start of the year, internet penetration is 53%.
And in terms of web traffic, mobile is by far the dominant channel accounting for 82% of internet traffic, with desktops and PCs racking up 15% with the other 3% coming from tablets.
However, the Mary Meeker/KPCB Internet Trends 2016 categorised Nigeria as one of the world's most difficult countries for the internet to grow, noting that its young, rural population with low literacy was a high barrier to growth.
But there again WeAreSocial says that the 53% penetration level is more than 10% up on the previous year, so there is some growth in the market.
Having said that, there is a demand from Nigerians to travel more within their own country, as evidenced by hotels.ng's success in working with the government of the Bauchi state to promote the Yankari National Park.
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Nigerian travel booking site Hotels.ng raises $1.2M, plans expansion (May 2015)