Indian travel search site ixigo.com expects to "quadruple the number of mobile users" over the next year following a strategic investment from mobile handset manufacturer Micromax.
Terms of the deal - how much was invested for how big a stake - are not disclosed. A few months ago Micromax said it was setting up an M&A team which was interested in investing between $500,000 and $20 million in tech startups.
The Ixigo deal is the first growth-stage investment by the new unit.
For Ixigo, the partnership will give it access to 30 million incremental users over the next twelve months. Currently 80% of Ixigo's traffic and 50% of transactions come from mobile.
CEO & co-founder Aloke Bajpai said in the official announcement that the investment will be used to "expand [Ixigo's] product and technology team and to add 25,000 small and mid-sized travel service providers to its marketplace offering," almost doubling the number of firms which distribute through the platform.
Micromax is looking to expand its successful phone manufacturing business - it is the tenth biggest in the world according to Gartner - into application services.
It specified that Ixigo will "build on-demand and one-click travel experiences for [its] consumers."
While the deal is very much about India, it is worth noting that Micromedia also has a strong presence in the Russian market and operates across the South Asia.