Low-cost carrier Indigo has signed its first deal to sell fares through the global distribution systems - with Travelport getting the nod to help.
The India-based airline has so far followed other the former strategies of low-cost carriers around the world by encouraging a direct-booking model on its own website.
But its debut agreement with a GDS, announced this week with Travelport, will give it the opportunity for the first time to have travel agencies booking its fares and ancillary products.
Travelport-connected travel agencies worldwide will have access to its content, in particular those in its home market of India and on its network of routes.
The airline flies to 40 destinations within India as well as international cities such as Bangkok, Dubai and Singapore.
The airline's president and whole time director, Aditya Ghosh, says the deal will allow it to reach new customers "in a cost effective manner without incurring the traditional costs associated with participating in global distribution platforms".
These, he says, are "using old style industry mechanisms" so, therefore, it will be enabling "real time connectivity to the [Travelport] GDS platform via an XML API link".
Travelport has previously secured similar, debut GDS deals with the likes of Ryanair and AirAsia, both in March 2014.
