Australia-based Flight Centre Travel Group, a travel agency
group with more than 30 brands, has acquired Umapped, a Toronto-based company
that provides travel documentation, communication and itinerary management
software to the travel industry.
Terms of the deal have not been disclosed.
The Umapped platform consolidates bookings, curated content,
communications and real-time location data into a single web and mobile
“Our business transformation program has increased our focus
on improving the user experience by removing pain points,” says Atle
Skalleberg, chief digital officer of Flight Centre Travel Group. “This
acquisition will deliver immediate improvements to several of our businesses,
including interactive, media-rich enhanced itineraries that feature personalized
offers and content, live updates, two-way messaging, real-time chat and much
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Flight Centre Travel Group has been using Umapped’s products
in its GOGO wholesale business in the United States and now will deploy it in
other businesses around the world in the next year.
For Umapped, the deal provides resources to accelerate adoption
of its products and to develop new offerings to connect suppliers, travel
advisors and customers.
The company, founded in 2012, will continue to operate as an
independent business unit, led by co-founders Lisa Israelovitch and Thierry