At a brief first glance, Faktum Hotels looks like any other of the image-heavy, well-designed hotel websites kicking about on the internet these days.
But Faktum is no ordinary hotel brand.
In fact, it is nowhere near to being a website dedicated to selling hotel rooms - rather, Faktum is a neat way of highlighting and attracting donations to the homeless in Gothenburg, Sweden.
Visitors to the site are shown ten different "rooms" used by the homeless around the city - such as an underpass, disused paper mill, park bench, forests, dock, even under the seating area at a football stadium.
Each has its own, tourist-like description. The underpass, for example:
"Feel the city’s pulse from dawn to dusk at Gullbergsvass. This delightful dwelling is just a stroll from the romantic Dreamer’s Quay: a source of inspiration to musicians and artists alike. And all under the noble eye of the Skansen Lion from his centuries old fortress."
Users can then "book" the room, essentially a SK 100 (around $15) donation to the charity. Adding extra nights to a stay at the property increases the donation.
Faktum is the city's street newspaper and the project came about as a way to help the approximately 3,400 people sleeping rough in the open air in the Gothenburg.
The organisation, which enlisted the help of Thomson Interactive Media to create the site, says:
"Most of them [homeless] find a roof over their heads with a friend or at a refuge, but some sleep in the open air. We have chosen ten of the places where they might spend the night – and made it possible for you to book them. Just like any hotel."
Here is a clip: