Six weeks after revealing a new revenue stream for the company, Everytrail has officially opened the doors on its travel guide shop and unveiled Fodor's as launch partner.
Everytrail has around 250 guides available to download from the iPhone and Android app stores featuring information, maps and tours created by an array of writers.
Spearheading the launch of the guides is traditional guidebook publisher Fodor's, which has penned around ten of the guides, focusing of city tours and information.
Everytrail says one of the important elements of the guides is that they work offline - in other words: without racking up expensive data roaming charges when overseas.
The company admits that the guides area of the business was not a major part of the original strategy but has now become a significant focus given the popularity of the guides, especially by those making them.
Currently, revenue from the sale of each guide ($1.99) is split with the author - after Apple has swiped its 30% iTunes fee.