Another week, another big deal in travel technology - this time featuring European startup Everbread which has secured an investment round giving the company a post-valuation of $85 million.
CEO Morten Lund hinted at a big deal late last week as the tech industry absorbed news of the Google-ITA Software deal.
The company, which has only come to the surface in recent months after a lengthy period behind the scenes while its Haystack technology was being developed, has taken investment from Bessemer Venture Partners.
Figures are not being disclosed by either party but it is understood that the investment puts the company in the region of 10%-15% of the Google-ITA Software package last week - in other words, between $70 million and $100 million.
Bessemer has a long and successful track record of investment across the digital world including LinkedIn, Skype, Wikia, Yelp and Keynote.
Lund says the next six months for Everbread will be focused on hiring more people for the business and developing its sales programme to help secure more clients for the Haystack system.
Around 35 to 45 travel firms are now in the testing and implementation pipeline for the system, Lund claims.
Commenting on the investment deal, Lund adds:
"Rob Stavis and Eric Arnold of BVP are fully aligned with our vision of the travel industry and we are excited to work together in establishing Everbread as one of the leading technology innovators and providers in the air travel search. Additionally, Rob and team, among others who have approached us, have an amazing attitude."
Everbread's profile was given a massive boost last week when it was named by Google alongside the three main GDSs and Expedia – and, of course, ITA – as one of six key players in the technology world between intermediaries and airlines.