There is positive momentum in the travel, tourism and hospitality industry this final quarter of 2021.
Airlines are returning to the skies and accommodation providers are dusting off the bedsheets in their properties.
Cruise lines are setting sail once more and activity operators are welcoming back visitors to destinations.
But this doesn't mean the sector should rest on its laurels - far from it, in fact, with brands evaluating how best to service their existing customers pre-pandemic and establishing ways of attracting new travelers to their services.
There is the trend involving the "bucket list" tripper, using savings from not being on the road for almost two years, as well as those attempting to cruise services for the first time as they learn about the health and hygiene protocols that have been implemented.
So how can travel companies meet the demand of this recovery period and maintain profitability?
And what has fundamentally changed for the travel industry since 2020, including the long-term lessons that many travel companies should have learned?
We talk about these issues and more with Mike Nelson, CEO at Arrivia, a provider of loyalty and reward programs to the travel industry.
The full discussion between Nelson and PhocusWire's Kevin May is included below...
Embracing the travel rebound
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Arrivia provides travel benefits, booking, marketing and servicing solutions that help businesses uncover new revenue streams, expand core products and reward their members.