Yikuaiqu, a scenic attraction booking service in China, has secured $3 million in Series A funding led by Shenzhen Hight-tech Investment.
Also participating in round was the Shenzhen Capital Group. The company's previous investment of $800,000 in angel funding came in 2012.
CEO of Yikuaiqu, Lionel Chen, told Tnooz that the fund will be used to expand its tourist attraction map service, and hire more employees.
The Guangzhou-based company lists about 6,000 scenic attractions in its system, and it also provides scenic destination navigation data service to AutoNavi, Baidu LBS Cloud, and Baidu OpenMap.
The company currently has around 1,000 attractions in China on its system, with plans to treble its portfolio by the end of the year.
Other services include a booking app, self-guided travel app called Pengyou, and an audio guide navigation service, all available on both iPhone and Android platforms.
It has also established partnerships with online travel service providers in China including 17u, Ctrip, and lvmama.
Founded in 2011, Yikuaiqu claims to has sold more than 1.3 million bookings to date, on the back of around 200,000 unique visitors to its website per month.
Competitors of Yikuaiqu include TouchChina, a service that has mobile apps (with audio guide for destinations and navigation capabilities) for hundreds of locations in China.