TUI Travel's self-built user review and social network platform Cheqqer is heading to mobile devices in an effort to capture the check-in-isation of travel.
Cheqqer today launches Triplog, a service initially for Apple iPhones which allows users to keep track of destinations they have visited in a virtual logbook and then share with friends on Facebook and Twitter.
Nothing particularly new about that, except the Cheqqer system has also integrated a FourSquare-type system so users can check-in ("cheq in") at destinations and earn Cheqqer badges.
Users will be able to compare badge ranking with their Facebook friends as well as obtain exclusive destination content only after they check in at one of the 55,000 locations in the system.
Reviews to the wider Cheqqer service can also be added from within the app, while image upload and itinerary building tools are expected to be added in the near future.
Cheqqer launched with a Facebook service (similar to TripAdvisor's Trip Friends system) in September 2010 to let users see property and destination reviews being posted by friends.
The division's managing director, Sandra Leonhard, says Facebook integration with the Triplog smartphone application is also due to be added in the future.
An Android version of the application is expected shortly, Leonhard says.
Cheqqer is 18 months old and now claims around 1.5 million reviews across six languages.