In May, British Airways released an app offering passengers mobile boarding for Windows Phone 7 users as well as live departure and arrival information and terminal maps.
The app takes advantage of WP 7's navigation technology.
Around the same time we started to see clips emerging from Microsoft, featuring a 3D-style seat map for the airline - shown below, also making the most of the phone's user interface and Mango update.
While this doesn't seem to have materialised yet, last week at Apps World, the airline's head of web and mobile innovation Chris Carmichael demonstrated the same functionality, still on Windows Phone 7, as well as providing a hint at further potential functionality for the future.
Carmichael says there are no firm plans or dates for any of this functionality but that the airline is looking at the 'future capabilities of mobile.'
He adds that it's about moving away from the static web experience and making the apps more interesting by adding value with information such as the food and film choice available as well as integrating social media enabling passengers to update friends and family.