British Airways

News / Technology

Are airline patents a mark of industry innovation?

By Linda Fox | August 25, 2023

Lufthansa Innovation Hub's study of airline patents filed over the past 20 years revealed a steady decline since 2016 with financial constraints and outsourcing of innovation among reasons for this... Read More

News / Technology

How AI is enabling self-service round-the-world trip planning

By Derek Catron | June 29, 2023

A partnership between the Oneworld airline alliance and Elemental Cognition for around-the-world bookings relies on a generative AI chatbot. Read More

News / Online

How travel brands are finding a voice on TikTok

By Linda Fox | June 28, 2023

TikTok's Hannah Bennett shares some of the current trends for travel on the platform as well as how brands including BA and Hilton are finding their voice. Read More

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News / Online

Travel industry works to avoid another chaotic summer

By Kathryn Walson | February 21, 2023

Some say better staffing and enhanced tech, such as increased use of biometrics, could help prevent congestion and expedite passengers at airports. Read More

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News / Online

Top global consumer trends and what they mean for travel

By Linda Fox | January 17, 2023

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

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News / Distribution

IATA maps road to achieve modern airline retailing by 2030

By Linda Fox | December 8, 2022

IATA’s Modern Airline Retailing program is based on three pillars - customer identification, retailing with offers and delivery with orders. Read More

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News / Online

British Airways, Amadeus push sustainability efforts

By Mitra Sorrells | October 27, 2022

British Airways is working Chooose to provide more detailed information to travelers about the climate impacts of travel, while Amadeus has joined the Travalyst coalition. Read More

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News / Online

WTTC highlights need to prioritize cyber security

By Linda Fox | April 25, 2022

The World Travel & Tourism Council’s Codes To Resilience Report, launched in partnership with Microsoft, focuses on cyber crime protection and best practices. Read More

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News / Online

Can tech valuations hold onto their lead over travel stocks?

By Linda Fox | March 1, 2022

Zoom was worth more than 15 of the largest airlines during the pandemic - but there are questions over whether such performance will continue. Read More

News / Technology

Customer-centricity, digitization are exec priorities

By Mitra Sorrells | February 3, 2022

The CEOs of United Airlines, British Airways and Hopper discuss the future of travel during an online panel hosted by CarTrawler. Read More

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News / Distribution

Airline execs push back on tech naivete claims

By Linda Fox | October 26, 2021

Airline industry figures believe carriers are moving to modern technology such as cloud as they look to match the experience of online retailers. Read More

News / Technology

Ex-British Airways CEO slams digitally naive airline sector

By Linda Fox | October 14, 2021

Digitally savvy customers have been trained to expect a new level of service from online retailers and airlines stand to lose out when it comes to discretionary spend, says Alex Cruz. Read More

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Opinion / Distribution

What's next for NDC: Content investment and innovation

By Adam Knights - ATPI | September 15, 2021

NDC might be viewed as a quiet storm that TMCs must prepare for as part of their role in offering content from multiple airline sources. Read More

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News / Startups

Airlines continue startup investment despite industry woes

By Linda Fox | August 10, 2021

Corporate appetite for travel startup investment is strong as IAG launches its sixth accelerator and JetBlue doubles down on its commitment to the model. Read More