Boxever is to bring its predictive marketing technology to Air New Zealand.
The Ireland-based data specialist has been selected to drive the airline's personalisation initiative.
The plan is to use Boxever technology to provide customized offers to Air New Zealand customers across various channels including web, mobile and email.
A statement from the airline says it wants to provide customers with a more tailored experience as well as increase the return on its marketing spend.
The news comes on top of Boxever's partnership with Ryanair, announced last week.
The plan is to put in place a 'travel centric customer intelligence platform' for the low-cost carrier.
The first part of the project will focus on the planning stage of a trip and developing destination-specific offers.
Ryanair says that using Boxever's technology enables it to learn more about its customers and tailor services to them.
The technology provides the airline with a more rounded view of each customer drawing together information from across the organisation.
THe information is then used to segment customers into different groups and develop services accordingly.
Boxever chief executive Dave O'Flanagan says:
"By evolving the way they identify and communicate with customers – and making these interactions more relevant, contextual, and personal – Ryanair is responding to customer expectations, which should help improve customer loyalty and drive even more repeat business."
The project is currently being implemented and is expected to go live shortly.
Boxever announced $6 million in funding in March as well as the opening of an office in Asia Pacific.
The company also counts Tigerair amongst its customers.