Australia-based hotels group Mantra is staking a claim as the first hotels to be Pokemon Go-friendly.
Mantra's properties in Sydney and Melbourne to 'Pokestop by' one of its hotel bars in Sydney with the lure of a bowl of free chips with any drink purchase on Fridays as well as free Pokemon Lures to increase gamers' chances of catching one of the monsters.
Widely published figures claim the game already has more active users than Twitter while Similar Web says one-in-five Android users in Australia has installed the game.
Mantra Group Executive Director Marketing and Digital Matt Granfield says:
"We’re always keen to find new and innovative ways of making our hotels great places to stay, so helping our guests catch a few extra Pokemon during their stay was a no-brainer."
Mantra certainly won't be the last to use this latest craze to bring in some custom and create some buzz. Some are already labelling the game a potential revolution for travel and hospitality business worldwide because of how cleverly it marries real and virtual worlds and encourages people to interact while out and about.
Read here for more on how businesses are already reacting to the Pokemon Go.