Amadeus has unveiled a data-driven system which will help airlines gather and analyse information for better insight.
The company says airlines have seen a 50% increase year-on-year in the data they have access to because of industry growth generally and technology developments.
It is hoped the Performance Insight tool will enable airlines to make more informed decisions.
The cloud-based system is built using open architecture and brings together data from various sources, including the Passenger Service System and revenue systems, and says Amadeus, has no limit on the amount of data it can handle.
Performance Insight also helps airlines with insight on peaks and troughs in purchase patterns enabling them to manage demand and create tailored offers.
The technology is also designed to help with pricing by analysing load factors and identifying any efficiencies.
Amadeus head of travel intelligence Pascal Clement says:
"The beauty of it is where we can go. You start with classic data and can merge it with so many other sources such as geographical and population data."
Going forward Amadeus wants to draw data from its various areas such as traveller, market and airline performance and be able to merge it for further insight.
Clement says the company is working on technology to be able to move data from "A to B in real time."
The Performance Insight technology, currently being used by Air Vanuatu and Avianca Brasil, includes five dashboards providing insight into sales, marketing, operations and revenue management departments. More advanced modules are also available.
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NB: Business intelligence image via Shutterstock.