Travel companies that have not used the last 22 months to at least consider how they operate behind the scenes stand to lose out to those that have in travel's future.
This is not just about figuring out priorities on product or services, but the very fabric of how a business conducts itself from an IT, business development and partnership perspective.
If the industry accepts that personalization, digitalization and decentralized processes are going to be movements to adopt over the next five to 10 years, then positioning and structuring a business now would seem like a sensible move.
But it's not easy, and it does take a cultural and strategic shift to do so, not least with the turbulence of the COVID-19 pandemic not going away soon and priorities around recovery forcing companies to think in the short- rather than long-term.
Liselotte De Maar, managing director for travel in North America at Accenture, came to the PhocusWire Studio at The Phocuswright Conference to discuss these issues and more.
The full interview with PhocusWire's Kevin May is included below...
Executive Inteview: Accenture on being agile, data-driven and prepared for the future