It's usually the people at the top of big companies that get all the attention, both in terms of events and announcements.
But there are plenty of others who deserve the attention, especially when they are fairly new to the industry.
They are often not prejudiced by what has come before, or see things in a totally different way.
We wanted to see what some of those coming up through the ranks and in fledgling brands in the market have to say about the industry they've entered.
Phocuswright convenes a group of Young Leaders every year at its U.S. conference, so we pulled out two of them - Stephanie Lawrence (Traveling Spoon) and Robert Hoy (Airbnb) - to chat with us about their aspirations and opinions on the industry they've entered.
Sitting alongside them is Evan Konwiser (American Express Global Business Travel) who was part of the first Young Leaders Summit.
Leaders in the Making at Phocuswright Conference 2017
Phocuswright Conference 2017