Following its $250 million Series E capital raise last summer, peer-to-peer car sharing marketplace Turo has secured an additional $30 million to the round.
Manhattan Venture Partners (MVP) and Allen & Company LLC backed the deal, which brings the company’s total funding to date to $500 million.
Several celebrities, most notably NFL star Larry Fitzgerald and rapper 2 Chainz, are now shareholders in Turo via MVP’s investment.
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“These savvy investors are particularly invigorating for the Turo portfolio, as they stretch the mold of the traditional Silicon Valley investor profile,” writes Turo CEO Andre Haddad in a blog post.
“While we’re obviously excited by the fresh influx of capital, I’m equally excited by the fresh perspective these investors bring to the team.”
Turo, which was founded in 2010 and originally called RelayRides, operates a car rental network that allows users to book any vehicle from its community of local hosts across the United States, Canada, the United Kingdom and Germany.
The San Francisco-based company lists 450,000 vehicles available for its user base of more than 14 million.
Haddad writes that the new funding “will help us continue to gain momentum and market share as we pioneer the car sharing industry.”