Tiqets, Klook to share content across platforms

Amsterdam-based tours and activities ticketing platform Tiqets and Hong Kong-based tours and activities online travel agency Klook are entering a strategic partnership to connect their supply channels. 

For Tiqets, this is the second collaboration in about two months with an Asia-based company, following its announcement in July of an integration with Trip.com Group.

Both Tiqets and Klook were founded in 2014 and have grown to become two of the largest online travel agencies for attractions, tours and experiences. Klook also offers booking of accommodations, transportation and food experiences but only its activities and attractions will be connected to Tiqets.

“What this underlines is that for both Klook and us that we have such a strong position - we in the United States and Europe and they in Asia – and what we’ve both discovered is to focus where you are good at, deepen that and build that out,” says Luuc Elzinga, founder and president of Tiqets.

With the integration, customers booking through Klook or Tiqets can book experiences offered by either platform, with instant ticketing and multiple languages and payment options, giving travelers more choice and suppliers more visibility.

“This partnership with Tiqets opens new doors for both groups of customers to enjoy instant and seamless access to the widest selection of attractions and experiences across Asia Pacific and Europe,” says Wilfred Fan, chief commercial officer at Klook. 

“Klook has gone from strength to strength during the pandemic, and we’ve quadrupled the number of activities on our platform over the last two years in anticipation of travel recovery. We will continue to work closely with our merchants to accelerate their recovery and reach even more customers around the world.”

Both companies have seen a resurgence in bookings as the pandemic continued on. Tiqets says its bookings surged 220% in Europe and the United Kingdom during the summer months, and Klook says its outbound bookings have grown 11 times in the same period compared to earlier in the year.