Dean Forbes on travel, diversity and advice for founders

Within the travel industry, Dean Forbes is best known as the former CEO of KDS who led the Paris-based corporate travel technology company from 2011 until its acquisition in 2016 by American Express Global Business Travel.

But his list of accomplishments is much longer and varied, including senior leadership roles at a number of international technology companies, including Primavera Systems – which was acquired by Oracle - early in his career and, more recently. at CoreHR, acquired by The Access Group. 

Since early 2021, Forbes is CEO at Forterro, a provider of software and consulting to mid-market manufacturing companies. He’s also co-founder and chair of the Forbes Family Group, which provides investments, mentorship and career development opportunities for marginalized individuals and disenfranchised communities. 

At Phocuswright Europe, Forbes describes key learnings from his career journey and offers insights and advice for aspiring travel entrepreneurs. 

In a discussion with Phocuswright managing director Pete Comeau, Forbes shares a “gut-wrenching moment” from early in his career and the questions that still linger for him. Plus, he explains how he views diversity through the lens of innovation.

“When we are trying to figure out what to do, I don’t want two ideas, I want 20. And I want 20 different perspectives to run those ideas through as a filter because that’s how you get the best one,” he says.

Forbes also provides his two top tips for tech leaders and startup founders.

Watch the full discussion below.

Also take a look back at Forbes' pitch of KDS Neo that wowed the judges at the 2013 Phocuswright Travel Innovation Summit.