Skyscanner has created “Destination
Connect” – a new initiative to help tourist boards and destination marketing
organizations attract visitors as travel restrictions ease.
The offering gives tourist organizations
high-profile inline placements on Skyscanner’s desktop and mobile platforms to
reach consumers as they are researching and booking trips.
Skyscanner says already 20
tourist boards around the world have begun using Destination Connect, including
Brand USA, Dubai Tourism, Visit Greece and Singapore Tourism.
“Our research shows us that
travelers are looking for information and reassurance, as they navigate a new
and complex decision-making process. The Destination Connect initiative provides
organizations with opportunities to increase the reach of these types of
messages in order to stimulate demand and restore confidence,” says James
O’Leary, principle manager of destination marketing at Skyscanner.
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“We believe this is the right
thing to do during this time - there are no barriers to participation, and we
welcome all tourist boards to join the initiative.”
Participating organizations provide
messaging, imagery and links and Skyscanner then creates the ads.
In July 2019, Tripadvisor
created new advertising products for DMOs, enabling them to showcase
photos, videos, articles and other content in the site’s destination-focused