Royal Caribbean Group is implementing SpaceX's Starlink technology to improve onboard connectivity for guests and crew.
The plan is for the broadband internet service, from the company founded by Elon Musk, to be installed on existing and new Royal Caribbean International, Celebrity Cruises and Silversea Cruises ships.
The rollout, which begins immediately and is expected to be completed by the end of the first quarter of 2023, follows a trial onboard Freedom of the Seas.
"Our purpose as a company is to deliver the best vacation experiences to our guests responsibly, and this new offering, which is the biggest public deployment of Starlink's high-speed internet in the travel industry so far, demonstrates our commitment to that purpose,” says Jason Liberty, president and chief executive at Royal Caribbean Group.
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"This technology will provide game-changing internet connectivity onboard our ships, enhancing the cruise experience for guests and crew alike. It will improve and enable more high-bandwidth activities like video streaming as well as activities like video calls. Using Starlink is one more example of our continued focus on innovation and excellence for our guests, our crew, the communities we visit and our shareholders.”
Princess Cruises, part of Carnival Group, announced last year that it was installing "land-like" connectivity in a bid to entice remote workers on to its ships.
The company also said the move could position the brand to tap into the meetings and convention market.