Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels.
For travel companies, they’re seeing their advertising budgets rise after a few challenging years, and certain trends in ad spend are emerging across the United States, the United Kingdom, France and Germany.
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A new report from Phocuswright explores the travel ad spend landscape in the U.S. and Europe through executive interviews, surveys and market sizing work.
Travel Advertising in U.S. and Europe: Industry Sizing and Trends, written by Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas Quinby, looks at spend allocation by device, channel and ad product; the implementation and effectiveness of various ad products; and the impact of emerging technologies on ad spend.
The report is FREE for existing Phocuswright Open Access, Global and European subscribers (learn about how to become one here).