The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace the power of the web.
Because of this, today there is no shortage of options available to consumers looking to shop for or book travel online. Online travel agencies, airlines, rail and metasearch companies have refined the process to make it simple and convenient to get from one destination to another - however, the traveler journey is often more complex than booking a trip from point A to point B.
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A new study from Phocuswright examines the challenges around door-to-door trip planning - or, providing an end-to-end plan across all aspects, including destinations and transfer points, of a traveler’s journey.
Door-to-Door Trip Planning: Why so Difficult?, written by Michael Gerra, looks at the technical, business and cultural influences that make door-to-door planning problematic, as well as trends that aim to make the process easier.
The report is FREE for existing Phocuswright Open Access and Innovation subscribers (learn about how to become one here).