Latin America (LATAM)-based superapp Rappi sees growth across the LATAM region, specifically following Prosus’ acquisition of Despegar last May.
“That deal showed the market in Latin America is not a niche market anymore, and it’s ripe for growth,” Guido Becher, global head of travel at Rappi, said during an interview in the PhocusWire studio at The Phocuswright Conference.
Growth is also apparent in short-term rentals, with more travelers looking to explore destinations outside of larger, mainstream cities, Becher said. And while the industry still needs to address fragmentation, tours and activities are another up-and-coming area.
“We have a very frequent relationship and communication with our users,” Becher said of Rappi, which partnered with Spain-based tours and activities marketplace Civitatis in November 2024.
“For us, loyalty is for them to come every day. We have multiple verticals. They can come for groceries or for food delivery, but we realized that we can also identify the audiences where we can offer them products like the tours and activities from Civitatis ... We’re identifying the audiences that convert better. It makes sense that if we know your profile and your tastes in food and groceries, we can offer you a good destination or activity to do.”
Becher also discussed the increasing role of artificial intelligence (AI), challenges across LATAM, Rappi’s priorities for 2026 and more.
Watch the full conversation with PhocusWire’s Abby Crotty below.
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