In his first interview since joining
the company in July, Tripadvisor CEO Matt Goldberg joins us on Center Stage
at The Phocuswright Conference 2022 in November.
Building on the foundation created by Tripadvisor founder Steve
Kaufer, Goldberg is now in the spotlight as he determines the future of one of
the industry’s titans.
In the past year, the company has revamped its Tripadvisor
Plus membership program and expressed an interest to “play
offense with Viator and TheFork,” including a possible spin-off IPO.
Goldberg brings experience in media, advertising and mergers
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Since he took the reins in July, Tripadvisor
has enabled the display
of “identity attributes” for businesses on tis platform and launched
new marketing services for travel and non-travel brands.
stated in August during his first earnings call with analysts, “The
Tripadvisor I joined today is fortunate to have a strong and stable foundation
and an enduring set of assets, our trusted brand, a large global audience, a
scalable content model, a rich set of data and passionate teams committed to
our future. It sits squarely in the category of experiences over material
consumption, a secular trend that we can expect to continue. My mission simply
stated is to make sure we continue to evolve the company, so that we can serve
travelers, diners and experience seekers for decades to come.”
What’s next for the self-described “world's
largest travel guidance platform”?
Make plans to be at The Phocuswright
Conference to find out.
Phocuswright Conference 2022
Executive Interview: New Kid on the Block