Aloja, a dynamic pricing platform for the experiences market, has raised $1.4 million.
The funding will be used to strengthen its integrations with reservation systems including Bókun, a Tripadvisor-owned booking and channel management platform for experiences, and Ventrata, an enterprise ticketing solution for operators. Capital will also be allocated to international expansion and product development, Aloja said.
The round was co-led by Lanai Partners and Archipélago Next with participation from Decelera Ventures.
“Experiences have real value, but for too long operators have been trying to manage pricing in a market where demand constantly changes while the price often stays the same," said Daniel Pino, CEO and co-founder of Aloja.
Founded in 2025, Aloja offers autonomous artificial intelligence pricing that factors in demand volatility and seasonality for tours and activities. The technology also considers booking windows, cancellations, group demand and capacity constraints depending on the experience.
The startup said it currently serves tours and activities operators in 12 countries.
"At Lanai, we have a lot of confidence in the Aloja team and their ability to bring proven revenue management tools to the tours and activities sector—giving operators access to capabilities that hotels and airlines have benefited from for years," said Jeroen Merchiers, general partner of Lanai.
"We believe Aloja has the potential to help operators become more efficient, improve the service they deliver to their customers and ultimately make the entire experience sector stronger for both businesses and travelers."
The startup previously raised an undisclosed amount of funding from BuenTrip Ventures in August 2025. Aloja also cited Alpha Venture as a backer.