Aloja
Headquarters: Dover, Delaware
CEO: Daniel Pino
Website: Aloja
Founding date: January 2, 2025
Investment: $1.7M
Pictured (L to R): Co-founders Daniel Cabra and Daniel Pino
Aloja is an AI-powered dynamic pricing platform for tour, activity and attraction operators. We integrate directly with reservation systems like Bókun and Ventrata to continuously adjust prices based on real booking demand, replacing static, once-or-twice-a-year pricing with an always-on optimization layer. Our goal is to help operators capture the revenue they're currently leaving on the table.
PhocusWire coverage
Below, we asked Aloja to share thoughts on 2027 strategic goals and lessons that have been learned since founding.
Strategic goals for 2027
In 2027, we're focused on deepening what Aloja can do for the operators we're already live with: Sharpening the pricing engine with more granular demand signals while extending our integration footprint beyond Bókun and Ventrata to reach more of the reservation systems tour and activity operators already run on. At the core, the mission hasn't changed since day one: give operators a way to capture the revenue they're leaving on the table with static pricing, without asking them to become revenue managers themselves.
Lessons learned since founding
The biggest lesson has been how much pricing strategies differ between hotels and airlines versus optimizing pricing for experiences. At the end of the day, lodging and transportation are commodities, people need to book these when they travel. However, travelers book experiences because they want to, not because they need to, so pricing can be affected by a much wider variety of factors that isn't necessarily how competitors price.
The second lesson: Sell to operators with numbers, not with AI hype. The best conversations happen when we show real revenue left on the table, not when we talk about the technology itself.
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