India-based online travel agencies (OTAs) MakeMyTrip (MMT) and Ixigo have announced collaborations with OpenAI this week.
Ixigo is expanding its partnership with the artificial intelligence (AI) giant, leveraging the company's enterprise API platforms to deploy AI tools and coding models. The company said this will accelerate AI integration across its platform, as well as train ticket platform ConfirmTkt and bus ticket platform AbhiBus.
New capabilities will enable autonomous agents, AI-assisted workflows, contextual AI assistants and ongoing research, according to Ixigo.
“We are deploying agentic AI both within the org and for over half a billion travel consumers by leveraging OpenAI’s Enterprise platforms to reinvent the travel stack,” Aloke Bajpai, group CEO of Ixigo, wrote on X.
MMT announced a new partnership with OpenAI, using the company's APIs to power new trip-planning features in the MMT app.
The OTA said the collaboration with OpenAI will help travelers move from the inspiration phase to actually booking within Myra, its AI assistant.
“Our collaboration with OpenAI ensures that when travelers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process,” said MMT co-founder and group CEO Rajesh Magow.
“When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalized, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”
Oliver Jay, managing director of international at OpenAI, said the partnership allows for trip planning to become less about filtering and more conversational.
“Advanced AI is not just about enterprises and how they use it internally but how they can also transform their consumers’ experience and engagement with the platform,” Jay said.
During an earnings call last month, MMT said feedback on Myra had been “very encouraging,” following the OTA's addition of a generative AI-enabled trip-planning assistant as part of the tool.