Nearly 15
months from its initial launch, Paisly by JetBlue is getting an update –
including new activities inventory from Peek and vacation rentals from Vacasa.
The site uses a customer’s JetBlue flight information to customize
suggestions for car rentals, hotels, vacation rentals and activities, currently
available in all markets JetBlue serves except London.
The company says, “Paisly was born to fix the disjointed
customer experience that results from the series of white-labeled pages the
rest of the airline industry uses to sell individual non-air travel components.
Paisly’s owned platform was built with simplicity and ease at its core, direct
integrations and relationships with all partners, control of customer service,
oversight of the digital experience, and quality inventory selection - and
continues to grow.”
Updates to the site include access to activities and experiences
through partner Peek, and for accommodations, the company says it now has “exclusive
deals” on more than 4,000 hotels and vacation rentals. Rental inventory comes
from Vacasa through its TurnKey
brand, which it purchased last year. All bookings on Paisly gives users the airline’s
TrueBlue rewards points.
The Paisly platform has expanded its customer service to 24/7
and has added proactive communication to modify bookings for accommodations,
car rentals or activities if the user’s JetBlue flight has changed or been
cancelled.
“Just as JetBlue does for air travel, Paisly looks to raise the
bar of online travel booking by providing exceptional service without a premium
cost,” says Andres Barry, president of JetBlue Travel Products.
“We realized that online travel sites for booking hotels, cars
and activities still lacked exceptional service. As we continue to grow as a
travel company, our goal is to develop technology that allows us to take
ownership over the customer’s entire experience. Paisly’s new
enhancements and increased inventory will prepare us for the pent-up travel
demand and position us for future growth in the competitive market.”