Luxury vacation club and property technology company Inspirato is combining with marketing technology platform Buyerlink to form One Planet Platforms. The transaction is expected to be completed in the third quarter of this year.
The reverse merger, which values Buyerlink’s equity at $326 million, is intended to help the companies “create a diversified, consumer-focused marketplaces platform” and assist Inspirato in becoming a “technology-first luxury travel marketplace.”
Buyerlink is owned by Inspirato’s largest shareholder, One Planet Group. Inspirato entered an investment agreement with the private equity firm in August last year, which incited a slew of changes, including staff cuts and a new chairman and CEO, Payam Zamani.
Zamani, who is also the CEO and founder of Buyerlink, will become chairman and CEO of the newly formed One Planet Platforms.
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“I invested significantly in Inspirato last year because I genuinely believe in its mission and long-term potential,” Zamani said.
“This combination represents the next chapter in Inspirato’s evolution—rethinking how luxury travel is curated and delivered across untapped global markets. It also reinforces our commitment to continuously enhancing the experience we offer our members”
The Inspirato brand will remain under the One Planet Platforms umbrella as its premier luxury travel division.
One Planet Platforms will leverage artificial intelligence and provide travel, automotive and home service in a “diversified portfolio of marketplaces,” the companies said. Buyerlink’s technology will also help Inspirato provide enhanced services and expand experiences in untapped segments of the luxury travel market.
“This combination allows us to better serve our members—as they remain our top priority,” said Ann Payne, lead independent director of Inspirato. “This merger enhances our ability to serve them with smarter discovery, better personalization and deeper inventory across the travel journey, from inspiration to experience.”
The companies are projecting approximately $350 million in revenue and $30 million in adjusted EBITDA this year.