Connecting the dots of the traveler journey is priority in the ground transportation sector, but tangible examples of connected trip in action are still somewhat “rare.”
Travelers can book a full trip in Sweden, including a train, taxi and a bus, which is working well, but there aren’t many models beyond that, according to SilverRail chief commercial officer Cameron Jones.
During an interview in the PhocusWire studio at The Phocuswright Conference, Jones said the connected journey is still evolving, as is customer buying behavior.
“There’s this view that a customer might want to book everything in one transaction and one journey and planning experience, but I'm not sure that's the case,” he said.
When it comes to artificial intelligence (AI), tech is already helping with aggregating content and pricing, and the next phase will include purchasing.
“It just makes things simple, and I know, for us, that’s all we ever want is to try and make that purchasing experience simple,” said Nicole Kerr, CEO of Mozio.
“I think it’s very clear, the next step is to be able to buy, so I know that’s something our company is actively working on—how do we go from the step of just being informational to actually having the ability to purchase through AI too?”
Kerr and Jones further discussed the state of maps, fragmentation, the revenue model in ground transportation and more.
Watch the full interview below with PhocusWire’s Abby Crotty below.
Joining the dots in ground transportation