Flyr Labs acquires Pribas to enable airline retailing capabilities

Flyr Labs has acquired German retailing and offer management company Pribas. Terms of the acquisition have not been disclosed.

The merger will enable airlines to control their distribution strategies by delivering products and services across direct channels, according to Flyr.

Alex Mans, Flyr founder and CEO, says integrating Pribas with the Revenue Operating System, Flyr's AI platform, “enables our partners to personalize shopping experiences and maximize revenue in ways that benefit everyone.

“With this acquisition, we are expanding our commitment to supporting our clients’ interests as a partner first, vendor second."

Founded in 2013, Flyr is a revenue management company headquartered in California. In July of this year, it acquired airline e-commerce specialist Newshore, the company's fourth acquisition in the past year after it announced it had acquired Faredirect and xCheck last September and later added Bonanza to the stable. In September 2021, Flyr secured a $150 million Series C round.

Pribas was founded in 1990, and Pribas Airline Solutions was established as a subsidiary in 2018.

Arnulf Pribas, the company’s founder and CEO, says the merger with Flyr will help airlines become travel retailers – something airlines have aspired to for more than a decade.

Flyr's system “is not bound by legacy reservation booking designators (RBDs), order definitions or customer records,” Pribas says. “Together, we can put the revenue-optimal price and products in front of each customer, wherever they are shopping.”

Read more about Flyr's acquisition strategy in Mann's Q&A with PhocusWire.