Cloudbeds acquires guest engagement solution Whistle

Hospitality management platform Cloudbeds has acquired Whistle, a Los Angeles-based company that provides messaging software for hotels.

Terms of the acquisition have not been disclosed.

Cloudbeds say the integration of Whistle’s technology will enable it to remove friction in the guest journey while giving hoteliers a single platform to manage all points of contact. 

“The term contactless is becoming far too synonymous with hospitality,” says Richard Castle, co-founder and COO of Cloudbeds.

"We want more contact between lodging businesses and their guests to create purposeful touch points, answer questions and provide guidance through the entire guest journey. Research shows that engaged guests spend more, leave better reviews and the majority prefer to communicate via digital channels — Whistle makes it all possible. Whether it’s a booking engine chat or front desk text request, Whistle positions Cloudbeds customers to be a part of the guest journey from discovery to post-stay, removing barriers that might hinder a booking or positive review.”

Founded in 2015, Whistle’s current clients include Choice Hotels, Accor, InterContinental Hotels Group and Four Sisters Inn. 

“Our goal has always been to give lodging businesses a unique, easy-to-use solution that simplifies and streamlines the way they communicate,” says Christopher Hovanessian, co-founder and CEO of Whistle. 

“Cloudbeds has a clear vision for building a better, more frictionless hospitality experience via a unified platform. Together, we can make a greater impact on the industry that benefits not only the guest, but also the property staff and the lodging business itself.” 

This is the third acquisition by Cloudbeds since last November when it raised a $150 million Series D round. Earlier this year it acquired AdsHotel from Italy-based D-Business and Odysys, an Oregon-based hospitality marketing platform. 

Cloudbeds says it has nearly tripled in size over the last year and will roll out more solutions in the third quarter of this 2022.