The airline industry’s journey toward a retail refresh is at an inflection point. Travelers are no longer satisfied with a shopping experience limited to price and schedule.
A cohort of visual, digital and channel-agnostic travelers, millennials
and Gen Z want more than just words and numbers on a web page to inform their travel decision-making.
Tech-savvy airlines are taking advantage of emerging technology solutions to upgrade retailing across all their distribution channels,
earn additional revenue - which could be worth $40
billion by 2030 - and avoid losing market share to other airlines and channels.
However, time is of the essence.
This report, produced by PhocusWire and ATPCO, looks at the current state of airline merchandising and provides guidance
on how airlines and channels can lead in creating world-class flight shopping experiences for younger travelers.
The report includes supporting data from millennial and Gen Z respondents to a recent survey that Phocuswright fielded in April 2023 through a Dynata consumer panel, targeting the adult population in five European countries who have internet access and travel for leisure.
The report
is available below or to download here.