The world's most popular sport is heading to Brazil for the World Cup, and there will be no escaping the cacophony for pretty much anyone on the planet.
And of course, travel marketers and startups are riding the worldwide wave to share more about specific products. Here are some travel tech related happenings and informations for those interested in, going to, or marketing around the World Cup.
City guides
Go To Travel Guides have released its city guide specific to World Cup host city Rio de Janeiro. Available for download on June 5th from the Apple App Store and Google Play, the Rio city guide is the first guide from this emerging travel guide startup.
The guide features full screen HD photos and videos, and allows users to plan a visit and as a guide during a visit to Rio using virtual tours and the ability to save itineraries. The app also features pre-selected itineraries alongside actual booking tools for hotels and tours.
The London-based husband and wife time of Nat and Mase are behind each of these travel guides, as they fly to the destinations to document the area and then compile into the city-specific city guides for iOS and Android. About the upcoming city guide release, co-founder Mase: "

Go To Rio provides people with a free and easy way to discover what Rio de Janeiro is all about. By swiping through our Rio photo guide, our users can easily imagine themselves in the thick of the action in this buzzing city. For tourists who are already in Rio or are planning a trip to the city, Nat and I have recently returned from Rio, done all the research for you and compiled a Top 20 list of the most popular attractions to visit, restaurants to dine at, bars to socialise at and nightclubs to party at.
Revenue management
With a near-doubling of tourist flows to Brazil, hoteliers have an even more vital directive to maximize revenue in this boom time. It's essential to price rooms correctly, so that the hotel leaves nothing on the table during the brief World Cup window.
Digital revenue manager eRevMax has pulled in the many variables facing hoteliers into the following infographic, which shows an enormous on-boarding of hotels bookable online - over 173,000 new hotels.
Cost breakdowns
The moneyed folks over at Travelex have compiled the average prices of food and drink in Brazil, while also showing the various customs that inform any visit to the country.
NB: Soccer image courtesy Shutterstock.