Similar to advances in the movie industry in recent decades, technology can give visitors a new way to experience a destination.
And we're not just talking about mobile apps that have wayfinding tools using geolocation.
"Immersive experiences," as in the case of DotDotDot, means putting customers into a story (Jeff Wayne's The War Of The Worlds, in London, is its next project).
The idea is to give guests an idea of how a well-known book or film plays out within the destination.
Cost-heavy, with challenges aplenty, War Dot's Ana Araque spoke with PhocusWire during the Arival event in Berlin in March to find out how the business can evolve and expand.
Bringing an immersive experience to destination activities