Car makers are becoming increasingly involved in what used to be the taxi app sector, with Gett and Uber picking up funding this week from Volkswagen and Toyota respectively.
Gett, which is a relative veteran in the taxi app business having been set up in 2010, this week received a $300 million investment from Volkswagen Group.
The plan is for the pair to work together expanding on-demand mobility services in Europe and beyond. Gett is currently active in 60 cities in four countries - the US, the UK, Russia and Israel, where it is based.
This relatively small footprint means that the growth potential is vast - all of mainland Europe, all of Asia-Pacific, all of Latin America are potential new markets.
Volkswagen's statement references Gett for Business, its dedicated product for corporate travellers which has 4,000 clients, and notes that Gett is "equally successful with consumers and businesses."
Gett claims that it is profitable in early markets, has revenues of $500 million, carries 50 million passengers and that surge sucks.
Talking of Uber, its own strategic investment and partnership news this week has been overshadowed by the $300 million Gett/Volkswagen tie-up. Japan's Toyota, the largest car manufacturer in the world, is the latest business to pump cash into Uber. The amount, as ever with Uber, is undisclosed.
Toyota and Uber will explore ways of working together across the mobility sector, with one immediate outcome of the deal being some enhanced financing and leasing options on Toyota vehicles for Uber drivers.
Toyota and Volkswagen are not the only big car makers getting into the space. GM's $500 million investment in Lyft at the start of the year is one of the most significant.
All three appear to be taking a different approach to "mobility". Toyota is looking at Uber's workforce as potential customers for its vehicles; Volkswagen's interest is in growing an established business; GM is interested in Lyft as an outlet for its autonomous vehicles.
Related reading from Tnooz:
Appple pumps $1 billion into China’s Didi (May 2016)
Anti-Uber global alliance gets bigger as Ola and GrabTaxi join in (December 2015)
Audi follows BMW and Daimler with on-demand car sharing service (June 2015)