As the online end of the tours and activities sector has received a massive bump in interest over recent years, groups such as The Travel Corporation have watched on with huge interest.
The company has a large collection of brands that sell multi-day tours through intermediaries - some online, some offline - including Trafalgar, Busabout and Adventure World.
The general focus on tours and activities has given it the opportunity to rethink and overhaul its technology behind the scenes, as well as establish relationships with those brands that are at the sharp end of selling tours online.
PhocusWire spoke to Dan Christian, chief digital officer of TTC, during the Arival Event 2018 in Las Vegas.
PhocusWire @ Arival 2018 - The Travel Corporation on the sun shining on activities