A rapid-fire presentation is perhaps the perfect metaphor to outline the fast, jaw-dropping growth and influence of the Asia region.
The title of Filip Filipov of Skyscanner's session at Phocuswright Europe 2018 is not overcooking the role of companies and the technical prowess of countries in Asia Pacific.
Far from it.
A dizzying array of facts and figures demonstrate the landscape in which home-grown companies operate, as well as the reality that brands (especially in travel) have to face if they wish to make a move on the fast-moving market there.
The vice president of product management's company knows a lot about these challenges and opportunities, through its own experience of launching in the region but especially since its acquisition by Ctrip in late-2016.
Hold on to your hats, here is Filipov's presentation on the main stage...
Keynote: Asia Is Eating The World
And, at a more sedate pace, an interview in the PhocusWire Studio after his session...
Post-match interview: Filip Filipov of Skyscanner