Lonely Planet is putting 30 countries on the map through its new Globe Tripper App for iPhone, iPod touch and iPad.
Once again, Lonely Planet has chosen to take the paid-app route.
A collaboration with parent company BBC Worldwide and its Digital Entertainment and Games division, the Globe Tripper app is available for $1.99 per download for the iPhone and iPod touch, and $2.99 for the iPad.
As Lonely Planet beckons, "You think you know travel? Game on."
Users of the app answer questions from Lonely Planet experts about world history, cultures, languages, geography and language, accrue virtual frequent flyer miles from completed trips and then can upload their points' status to a global leaderboard, where they can measure them against other players around the world.
And, apart from the fun and challenge of answering the trivia questions, the rewards come when you collect up to 90 virtual souvenirs from about 30 countries.
The souvenirs include paper lanterns in China, steak in Argentina and a double-decker bus in London, for instance.
Lonely Planet says the game is illustrated with "stunning photography" of places near and not-so-near.
Of course, if Globe Tripper becomes popular, it certainly wouldn't hurt Lonely Planet's brand and sales of its city guide apps and audio walking tours.
Thus, it's all about games these days. Everyone -- OK, admit it -- is seemingly playing Zynga's Farmville, TripAdvisor is distributing badges to reviewers, the founding CEO of Orbitz helped develop the Travel Game on Google Earth, and now Lonely Planet has its Globe Tripper.
Oh, the games people play.