TripAdvisor CEO Steve Kaufer doesn't usually say very much on Twitter - but when he does it's usually pointed or relevant, in this case calling Google "slimy".
Kaufer was highlighting a story on TechCrunch about the Google Places iPhone application carrying reviews from Yelp, without credit - an issue which Google later admitted was a technical fault and was working to fix it.
Many will remember earlier this year when Kaufer accused Google of "manipulating its systems and position to promote Google Places over other competing sites", an attack stemming from its row with the search giant over inclusion and placement of TripAdvisor property reviews appearing on pages within Google Places.
For a while the pair were claiming and counter-claiming that property reviews were (or were not) being featured in Google Places, and that each side's technical teams were scraping (or blocking).
It now appears that despite some hotel reviews from TripAdvisor returning once again to Google Places, there is some way to go before the pair are sharing a few happy Pina Coladas during the hot summer.
Kaufer says the company is involved in regular discussions with Google over the issue and, "under the right terms", he is happy for links and references to TripAdvisor content on various pages on Places.
"But the way it’s displayed now, I think it’s bad for consumers, for the industry, for hoteliers and restaurateurs, so the dialogue continues."
The problems are numerous, he says, but one that appears to be simple (at least as far as TripAdvisor is concerned) is that Google appears to only select review from TripAdvisor for a property.
"It's not a good way to represent the opinions of all of our users and severely takes away from travellers' ability to make informed decisions."
Kaufer claims the strategy is also unfair restaurant owners, hoteliers and others who are affected by the way Google Places displays TripAdvisor user reviews.
Without a significant increase in web page real estate to include all TripAdvisor reviews for a property, or some kind of review summary widget being included, as well as ensuring that other review websites are featured, some might say it is perhaps difficult to see how such as issue can be resolved.
At least the pair are talking about it...