To the outside, a travel site called CabinGuru seemed like a perfect idea - a cruise planning and information service, perhaps a little bit like the TripAdvisor-owned SeatGuru.
With cruise lines and their respective ships probably featuring more content than any other travel product (deck plans, entertainment, shore excursions, etc), CabinGuru had the potential to be an obvious name for a site.
This opportunity was not lost on, well, TripAdvisor, which has actually owned the domain name for years.
But it has never developed anything that resembles a "SeatGuru for the cruise sector", relying instead on its Cruise Critic user review to cover off that particular segment of the industry.
Pretty much two years ago to the day, a judge at the Launch Conference in the US remarked to Room 77 that the idea of highly detailed information about travel products (such as its hotel room content) would be more useful for cruise fans and the ships they hope to sail in.
It triggered queries to TripAdvisor (again) about its plans for CabinGuru, with the usual "nothing to share" coming back.
Roll forward to 2013 and TripAdvisor appears to have given up on the idea completely, at least in terms of mimicking its SeatGuru brand but with a service for the cruise sector.
It turns out that the CabinGuru address is up for sale via domain retail service Sedo.
When asked why it is selling what could be a prized ("premium", says Sedo) domain, a TripAdvisor official says (you guessed it): "Nothing to share on this."
NB:Cruise laptop image via Shutterstock.