TripAdvisor is starting to use the assets from some of its recent acquisitions with the launch of what it calls a Neighbourhoods service.
The idea behind the new tool is to showcase specific areas of a destination so users can find restaurants, attractions and accommodation at a more granular level, including their respective reviews.
Neighbourhoods is a mobile-based product (including on both the Android and iPhone apps) and allows users to locate their destination in a particular area of a city and immediately get information about that neighbourhood.
This works the other way round, showing on an existing listing for a product which neighbourhood the service is in.
Whilst the tool isn't particularly ground-breaking in the wider scheme of things produced by other brands (detailed destination information), TripAdvisor has name-checked two of its recent acquisitions as being in part behind the Neighbourhoods feature.
Hotel review Oyster site, which was bought in October 2013, contained thousands of reviews and photos of destinations.
Six months later, UK-based TripBod, a local community expert-meet-traveller platform, was also acquired.
Terms of both deals were undisclosed at the time, but clearly part of the strategy behind the acquisitions was to capture some of the expertise and tools created by the companies to incorporate into the wider TripAdvisor platform.
Furthermore, TripAdvisor was clearly looking at destination-led services, and how it might develop them, when it embarked (and is still) on its acquisition spree.
Neighbourhoods will initially be available in Barcelona, Berlin, Dubai, Hong Kong, London, Los Angeles, Madrid, New York City, Paris, Prague, Rome, San Francisco, Singapore and Tokyo.
TripAdvisor says other cities will be added in due course.