Another month, another acquisition for TripAdvisor - the travel journal application Rove and its parent company ZeTrip.
As is customary for TripAdvisor's continued acquisition strategy, terms of the deal were not disclosed.
The Rove app works by creating a record of a traveller's behaviour using GPS coordinates.
It also allows the user to add notes, photos and other content, diary-style.
ZeTrip created the Rove app for both Android and iOS devices after deviating from its original service which was trying to build a social travel application.
TripAdvisor senior vice president for global product, Adam Medros, says:
"The team will be a valuable addition to our mobile group and we look forward to integrating the company's technology to further enhance the experience for TripAdvisor mobile app users."
Those with longer memories will recall how TripAdvisor acquired EveryTrail almost four years ago to the day.
EveryTrail was also an app-based service which tracked a user's movements around a city and allowed them to create a written and visual journal of their trip.
CEO Joost Schreve later became vice president of mobile at TripAdvisor and now runs operations out of his original Silicon Valley base.
ZeTrip, a fellow West Coaster, will integrate with the same team.
Edouard Tabet,. founder and CEO of ZeTrip Inc, adds:
"TripAdvisor and the ZeTrip team share the same passion for helping travelers plan and remember their trips.
"We're excited to collaborate on new innovative products for travelers around the world."
In January this year, TripAdvisor bolstered its restaurant review and booking strategy with the acquisition of IENS and SeatMe.
Other notable buys in the past year include tours and activities agency Viator (with a public price tag of $200 million) and La Fourchette, the French eating out guide and booking system.