Switzerland-based tours and activities system provider Trekksoft has secured a further $1.1 million in investment.
The latest round brings the total invested in the company to $2.8 million over the course of the past 18 months.
Participating in the round are Redalpine Capital, an innovation fund from Schwyzer Kantonalbank, and a group of independent investors including Armin Meier (ex-CEO of Kuoni), Walter Güntensperger (CEO of Active Travel and former CEO of Hotelplan Switzerland).
Previous rounds pumped into the company were in August 2013 and February 2014.
CEO Jon Fauver says the main focus for the company during the coming year will be to convince product suppliers to take advantage of a "modern, web-based system to manage and sell their activities".
Interestingly, Fauver says the tours and activities sector "isn't ready for disruption or innovation".
The industry, he claims, "needs simple to use, powerful tools made available to the suppliers at a cost they can afford".
"This has been our core mission since we started in 2009 and will continue to be our focus until the industry problem of real time, live inventory is solved."
Although no specific figures are available, Trekksoft says at the end of 2014 it had a low double-digit million metric in transaction volumes and an increase in net income of 100% compared to the previous year.
It claims to have processed the bookings of over 1.5 million activities for suppliers since it launched in 2012 (TLabs here).
Fauver says the success of the tours and activities sector will only come about when both sides of the distribution problem - including consumer-facing from the likes of Viator and GetYourGuide - are "solved".
"On the one hand the marketplaces need to encourage consumers to book online and on the other hand the technology providers like TrekkSoft need to ensure that the marketplaces have access to live-inventory making real time, in-destination bookings a reality."