SOCIAL: Derided for its lack of significant traction (at least in terms of a major dent to Facebook's dominant position), Google Plus still has the potential to be a significant force on the web - but perhaps not in the same way as users might think. Read the full story on BusinessInsider.
Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to Facebook or Twitter we've thought that it is a social network.
By which metric, it does pretty poorly - little visible engagement, pretty much no impact on the outside world.
You don't hear about outrage over hate speech on Google+, or violent videos not getting banned, or men posing as 14-year-old girls in order to befriend real 14-year-old girls.
Do people send Google+ links all over the place, in the way that people do from LinkedIn, or Twitter, or Facebook? Not really, no. There's a simple reason for this.
Google+ isn't a social network. It's The Matrix.
Read the full story on BusinessInsider