Considering the havoc that the mobile revolution is creating in marriages and other relationships, Switzerland Tourism's new Facebook campaign comes in the nick of time.
In the Switzerland Tourism Facebook contest, you can win a week with full board (excluding drinks) in a Swiss mountain cabin with 10 Facebook friends if you provide a written continuation to the clause: "A week in in the mountain cabin would do me good because ... "
There will be seven winners (plus 10 Facebook friends each) chosen, and Rohner hiking socks and Victorinox Swiss army knives will be handed out to 93 other winners.
The tourism board explains that the more supporters of your application you get the greater are your chances of winning, and you can also boost your Facebook friends' chances by supporting their applications. (If you win, you can choose your Swiss mountain cabin mates from among your supporters.)
The hitch is -- you'll have no Internet and mobile reception during your stay in the Swiss mountain cabin.
Here's a Switzerland Tourism video outlining the campaign.
So, why will this campaign save the institution of marriage and heal relationships that may be facing premature endings?
Because a new Mobile Workforce Report from iPass [pdf] found that 29% of respondents indicated that mobile technology creates tension in their relationships, and that 44% of mobile workers keep their smartphones at the ready within arm's distance when they go to sleep.
Here's part of an iPass infographic detailing some of their findings (and thank you Switzerland Tourism:)